The inspiration for our brand was a true pioneer and one of the first female landowners in California. Maria Rita Valdez was the granddaughter of Luis and Maria Quintero, two of the original settlers of Pueblo de Los Angeles. In 1838 Maria was granted 4,539 acres that became her home, the cattle ranch known as El Rancho Rodeo de las Aguas, meaning “The Ranch of the Gathering Waters.” In the mid 20th Century, El Rancho was developed into what is now Beverly Hills and Rodeo Drive. 

Photography of El Rancho Rodeo de Las Aguas.